<<
Back to Home Page
How we work
The New Product Launch Programme
The New Product Launch Programme, which is normally run
over a period of twelve months, comprises nine stages as
follows:
Stages 1-2 Without commitment on either
side
Stages 3-9 Initiated when you have signed our
contract
Stage 1
Briefing. Meetings are held to enable us to thoroughly
understand your invention and its potential, and for you to
get a comprehensive overview of theinventionstore's services. At
this stage everything discussed is treated in strict
confidence. If circumstances demand it we are happy to conduct
briefings by post or on the telephone.
Stage 2
Assessment. Normally takes place within ten days of the
briefing. Our team assesses the prospects for your project and
will inform you, in writing, whether or not we believe that
you and your product would benefit from our services. If the
assessment is positive, the letter would include an agreement
which, when returned duly signed with the once-only
contribution, initiates the New Product Launch Programme.
Stage 3
Research. Marketing and manufacturing companies are
identified that might be interested in developing and/or
commercialising the new product idea. We aim to identify up to
75 such companies.
Stage 4
We produce a New Product Fact Sheet for your project,
illustrating your invention (where appropriate) and
highlighting its unique features and selling points, to
arouse interest and to give a first taste of the product to
potentially interested parties.
Stage 5
Targeting companies. We search our extensive database of
companies to identify those that operate in your product,
market and industry sector. We then contact the relevant
executives concerned and send them your New Product Fact
Sheet, allowing them to assess the suitability of your product
for their company.
Stage 6
Meetings. Once a company has expressed initial interest,
more information is supplied and meetings are arranged either
at our offices, or at those of the interested company. We
continue with meetings and discussions to select and finalise
the most suitable company, or companies, to take up your new
project.
Stage 7
Publicity. To help generate maximum interest in a new
product, we contact national, regional and trade press, TV and
radio with specific press releases giving them details of your
project and its benefits. Press coverage cannot be guaranteed
as it is obviously at the discretion of the journalist and the
publication.
Stage 8
Licensing. Working with you, we will negotiate a licensing
agreement with the company (or companies) best suited to
market or manufacture your new product. We will explore joint
venture situations depending on the preferred manner of
commercial exploitation.
Stage 9
Collection of royalty and other income. We handle the
royalty collection process on your behalf for the life of the
license agreement, to ensure that you are receiving the
correct payments, in accordance with the agreement between you
and the licensee.
Contribution Options
theinventionstore covers the majority of the costs of the New
Product Launch Programme, requiring you to pay a one-time
contribution only. Our normal programme does not require you
to make any further payment.
The following contribution options are structured from our
many years' experience in the marketing of inventions and new
ideas, no matter what the stage of development or type of
industry/market.
Upon the successful marketing exploitation of a project
with a suitable company or organisation, theinventionstore will
receive a minority share of all financial success, which will
vary according to the contribution option you choose (see
below).
Individual clients have different requirements and
theinventionstore has accommodated these by offering three
contribution options for the standard programme, as
follows:
Option 1
A contribution of £1000 plus 8% of success
Option 2
A contribution of £2000 plus 5% of success
Option 3
A contribution of £3000 plus 2% of success
Success refers to all gross income generated from outright
sales, license fees, royalties, up-front payments and other
income howsoever arising paid to the client as a result of
agreements negotiated through contacts generated by
theinventionstore.
theinventionstore does not require sole
agency.
<<
Back to Home Page
|
